Keeping an eye on this FAQ about timelines (try to give yourself at least 2 weeks for feedback before your intended launch date), you just need to ensure there is something in every section of your campaign, even if it's just a sentence or two, a single incentive tier, etc. The more you include (even if it's not finalized), the better your specialist will be able to set you up for success.
You can submit your pitch video in any stage (finalized, rough draft, or even proof of concept) – the sooner we can give you feedback and guidance, the better! If you don’t have a rough cut yet, you can also submit a script. In fact, we recommend submitting a script to us for feedback before filming anything.
We encourage you to treat the Seed&Spark feedback process like a conversation. Leave your feedback specialist notes on aspects you're unsure about ("what should I put for my $25 incentive?"), things you haven't made yet ("insert header graphic here"), and clarify which aspects are still being worked on ("we'll have a full cast list before launch"). You'll need to be manually approved before you launch, which will give you time to update all of this for the final draft.
You can also email your campaign specialist before, during, and after your feedback process at [email protected] with any questions you might have, big or small!
Best practices advice:
Pitch video (and a collection of our favorite 2019 pitch videos)
And be sure to check out our launch requirements and what we look for during feedback for a better sense of what we have in mind while we review.