Seed&Spark is a platform for creative storytelling projects and the venues/events that celebrate them. As long as your project is raising funds for something that falls in one of our creative categories, which you’ll see as a list when you start your campaign draft, you've cleared the first requirement.

For final approval, all sections of the campaign must be complete and abide by the below guidelines. We recommend you review The 7 Things We Look for When We Review Crowdfunding Projects before starting a campaign draft or submitting.

The pitch video is a combination of WHO, WHAT & WHY: WHO you and the team are; WHAT the project is; WHY you're making it, why we should care, why you need the money, and why right now. It’s great to appear in your video, but just remember that videos too heavy on direct address historically don’t do as well. It's best to open on 15-30 seconds of footage to set the tone, and incorporate lots of b-roll/visual variety throughout to "show and not tell" what your project will look and feel like as you deliver the pitch. Here’s how to make a perfect crowdfunding pitch video.

Think of this list as an opportunity not only to provide value to your supporters, but also to create marketing opportunities for you when it matters most -- while you're still campaigning. Avoid physical rewards and aim to offer digital, visual, personalized, shareable rewards, especially at your lower tiers. Dig deep, get creative, and get the conversation started via what rewards you have available!

Your Wish List is where your audiences can get an itemized, visual breakdown of what you’re raising for. The sum of items in your wish list determines your fundraising goal. Remember, the more specific you can get with cameras, lighting packages, locations, etc., the easier it would be to take advantage of our Loan feature.

Here's some best practices for that, and how loans work.

For campaigns with ambitious, above-average fundraising goals, you may be required to share an outreach plan that will need to be approved by your Crowdfunding Specialist.

If we find your plan doesn’t set you up for success, we will require you to lower your goal and/or spend more time doing groundwork to improve your outreach plan and email list.

Check out this resource for guidance on setting a responsible crowdfunding goal.

The Mission Statement should answer THE BIG WHY for you as an artist (ex: why are you the one to make this project, and why now?), OR why you’ve decided to make this project in particular, and why audiences should get involved and support it. This might include your artistic approach, and/or your team (ex: how your backgrounds and identities inform your point of view). Try to convey to your audience that the world would be worse off without this project.

The statement above your pitch video should be a concise look at what the project will actually be about; you should actually restate your logline there since the logline will only be displayed in links/in search results (and therefore not on the campaign page itself).

This is your opportunity to break down the story of the project, as well as your story as creators bringing this project to life, using a balance of text and image. Double down on the points in your pitch video, and be just as visual!

The Story section cannot just be a series of text-heavy images. Do not just add JPGs of your pitch deck or look book in your Story section. Text in an image is hard to read at the size it will be displayed (including on mobile) and it’s much harder for vision-impaired supporters to engage with it. They won’t be able toincrease the size of their browser text or use a text-to-speech plugin

Once you've concluded that your project meets all the content requirements above, in order to launch a campaign the payment requirements will be as follows:

Someone on the team must be the legal representative for the project OR you can work with an entity such as an LLC.

OR