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Launching Your Crowdfunding Campaign
Crowdfunding Guidelines and Requirements
Crowdfunding Guidelines and Requirements

Everything you need to know about what you NEED to launch a campaign on Seed&Spark.

Written by Crowdfunding Support
Updated over a week ago

Seed&Spark is a platform for creative storytelling projects and the venues/events that celebrate them. As long as your project is raising funds for something that falls in one of our creative categories, which you’ll see as a list when you start your campaign draft, you've cleared the first requirement.

For final approval, all sections of the campaign must be complete and abide by the below guidelines. We recommend you review The 7 Things We Look for When We Review Crowdfunding Projects before starting a campaign draft or submitting.

All campaigns must include a mission statement.

  • This statement should answer THE BIG WHY for you as an artist (ex: why are you the one to make this project, and why now?), OR tell us why you’ve decided to make this project in particular, and why audiences should get involved and support it. This might include your artistic approach, and/or your team (ex: how your backgrounds and identities inform your point of view). Try to convey to your audience that the world would be worse off without this project.

All campaigns must have a pitch video that is more than a talking head.

  • This should not be a teaser, a trailer, or an unedited selfie video shot vertically. The most effective pitch videos are between 3 minutes to 3 minutes and 30 seconds, and we’ll almost always advise you to aim for this.

All campaigns must include at least 3 items on their Wish List

  • (the total of the Wish List, as a reminder, is how your crowdfunding goal is calculated) to give audiences a visual breakdown of how they’re planning to spend their money.

Incentive tiers and the Story section are required to have images.

The Story section cannot be a series of images with text on it.

Any campaigns with a higher-than-average fundraising goal must share an outreach plan that will need to be approved by your Crowdfunding Specialist.

  • If we find your plan doesn’t set you up for success, we will require you to lower your goal and/or spend more time doing groundwork to improve your outreach plan and email list.

Campaigns CANNOT offer the following because it’s illegal:

  • To donate proceeds from the campaign to charity

    • INSTEAD: you can offer to donate a matching fund of your own, but the donation must come out of your personal accounts, not the amount raised on Seed&Spark

  • Controlled substances as incentives or in exchange for support to your campaign

    • Ex: cannabis, other drugs, alcohol

  • Since we're unable to confirm that contributors on Seed&Spark are of legal age, we cannot allow raffles (which some states consider gambling)

  • Investment, backend points, or share of proceeds with supporters

Categories of crowdfunding that our platform does not allow nor is suited for:

  • Lifestyle or emergency fundraising

  • Pre-orders for products and electronics

  • Equity fundraising

  • Political fundraising

If we determine your campaign does not adhere to our Code of Conduct, we have the right to reject your submission without providing feedback (see also: Terms of Service).

Billing and Identity Verification Requirements

Once you've concluded that your project meets all the content requirements above, in order to launch a campaign the payment requirements will be as follows:

Someone on the team must be the legal representative for the project OR you can work with an entity such as an LLC.

Requirements if an individual will be the legal representative of you campaign:

  • You must be 18 years or older

  • You must be a permanent resident of the USA or Canada with a Social Security Number

  • A Bank account with a US (including the 50 states, Washington, D.C., and Puerto Rico) or Canadian Bank

  • A major credit or debit card


Requirements if you are using an entity such as an LLC:

  • You must be 18 years or older

  • have an Employer Identification Number (EIN)

  • A Bank account with a US (including the 50 states, Washington, D.C., and Puerto Rico) or Canadian Bank

  • A major credit or debit card

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