This amount for the Total Campaign Goal is calculated by the sum of all the items in your Wishlist.
In the example below, this campaign has 3 Wishlist Items – one for $500, one for $1000, and one for $2,000 therefore setting the Total Campaign Goal to be $3,500
Note: This is separate from the dropdown where you select a range for how much you intend to raise on the Campaign page for the question "How much are you raising?" This dropdown is mainly to help your crowdfunding specialist get a better understanding of your project goals once you submit your campaign for initial feedback so they can help tailor their advice to the scope of your project.