In the words of CEO Emily Best, “Well, crowdfunding rose out of the ashes of the 2007–2008 financial crisis. It’s a testament to the indomitable spirit of creators. It also led audiences out of a very dark time — one great idea at a time. It was revitalizing for so many people’s spirits, and also revitalizing for the creative economy. As people further isolate (and they should! have we said that already?), we are losing essential social connections that keep up the human spirit. But we have virtual tools to continue to tell stories that connect people, and we should use them.
It’s a time to adjust the thinking about your campaign: this is not about you raising the money for your work, this is about you offering a unique chance for people to connect (safely!) around things that really matter to them. Your outreach strategy will have to adjust. Your goal may have to come down as you scale back the ambition of your production (or heck, make it an audio drama you can record in your basement!). We haven’t seen a dip in contribution volume or levels in the past month. However, because things are changing so quickly, we will post weekly updates across our social channels.”